The Van Gogh Museum makes its lessons interactive with LessonUp
The Van Gogh Museum is known all over the world for its extensive Vincent Van Gogh art collection. LessonUp allows the museum to create interactive lessons about Vincent van Gogh’s art and life. Now the lessons are available for teachers and students from all around the world!

The challenge: to reach every student
René van Blerk, Senior Curator of Education & Interpretation at the Van Gogh Museum, explains the museum's mission: “We are committed to ensuring that every child can learn about Vincent van Gogh’s life and art, regardless of their social background."
The museum uses three key platforms to achieve this goal: online resources, on-site museum experiences, and outreach programmes. They have been working towards this mission since 2017, but the educational content available at the time didn’t fully meet the growing requests of national and international teachers and schools.
With a growing demand for digital learning resources, the museum saw a clear opportunity to help children explore art, and the world around them, safely seated in their classrooms.
Fun facts about LessonUp

Every day 200+ thousand educators engage their students with LessonUp.

LessonUp is already being used in 192 countries worldwide!

LessonUp is the market leader in The Netherlands.
12+ million students participate in LessonUp lessons.
Why LessonUp?
The Van Gogh Museum chose LessonUp to provide national and international schools with interactive online learning content for the following reasons:

To make existing lessons more interactive
Thanks to the many features available in LessonUp, the Van Gogh Museum is able to make its learning content interactive.
LessonUp provides different types of digital interaction: drag-and-drop questions, polls, quizzes, mind maps, and the possibility of adding a video to a digital slide. It also offers dynamic teaching tools like hotspots (expandable buttons), and classroom management features like name-pickers.

To promote their lessons both via LessonUp and via their own channel
The museum has its own channel on LessonUp, where all their lessons and educational materials are published. This allows them to easily share their content online with students and educators.
Their lessons are also embedded in their own website, and can be shared with teachers simply by forwarding the lessons’ urls. As a result, the museum has seen an increased use of their lessons both nationally and internationally.

Because of the lessons' ease of use
Teachers can easily use the free lessons from the Van Gogh Museum channel. They can interact with the lessons, and with their students, directly via the classroom's interactive whiteboard.
Students also have many advantages. They enjoy interacting with the lessons, and find them both fun and engaging. They can answer questions directly from their laptops, and don’t need to create a student account to participate.

To have access to insightful statistics
Every company or organisation with a channel receives interesting user data insights. The Van Gogh Museum can check data on lesson views, usage frequency, and channel traffic to measure and optimise their educational impact.
As René explains, "It gives us insights into which lessons are opened, taught, and how often people visit our channel. All these insights allow us to analyse the reach and usage of our lessons."

The result: reaching teachers and students from all over the world
The Van Gogh Museum has been using LessonUp since 2017, and welcomes new visitors to their lesson channel every day.
With LessonUp, they started sharing their art and educational content with schools and students from all over the world: transforming traditional lessons into engaging experiences.
Thousands of visitors across the globe enjoy the Van Gogh Museum channel, ranging from Los Angeles to Melbourne.
Most importantly, thanks to the collaboration between LessonUp and the Van Gogh Museum, all teachers have the opportunity to inspire their students with the life & art of Vincent van Gogh.

Want to experience how LessonUp can support your museum or organisation?
Ready to make a real difference in education and reach teachers and students around the world?
Book a free introductory meeting with our team. Together, we’ll show you how your educational content can come to life with LessonUp and create a lasting impact.


